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You Can Own a Piece of the Road

July 8, 2009
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Posted by Scott Leisler

This year during the Tour de France, Nike will chalk up to 100,000 messages of inspiration, hope and action on the same course the cyclists will ride. Part of Lance Armstrong’s Livestrong campaign, these messages will not only be seen by the cyclists, but the millions of spectators that are and will be watching the most grueling sports event in the world.

You can share your messages three different ways. Tweet @chalkbot, text ‘LIVESTRONG’ followed by your chalk message to 36453 or submit your message to Nike. If your message is approved, the Chalkbot will put it on pavement then send you a picture of it.

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