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Unreal Beauty

May 1, 2013
Posted by Georgia Relich

The perfect storm . . . in this case, videos, newsletters and a blog post . . . that align to create content that can’t be ignored, is undeniably connected, compelling and entertaining. First, I see Susan’s blog post about the Dove Real Beauty campaign. Almost simultaneously, I’m getting my morning Click Z newsletter, and there’s a nice posting on 3 Online Video Trends, one of which is the use of parodies in video. Two minutes later I get an email from a friend who is sending me the Dove Real Beauty Sketches–Men, a funny parody on the Dove campaign. How can I not sit up and pay attention? Unreal beauty.

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