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TV Still Most Trusted Source of Information

July 12, 2012
Posted by Susan Weissman

Dovetail provides TV and Digital in St. Louis

People ask us all the time if traditional advertising, particularly TV, is dead or dying. The answer is unequivocally no. We are still enamored with sight and sound. Engaged. eMarketer’s article yesterday provides research to this point: 45% of Americans still find TV the most trusted source of information, followed by newspapers and radio. Yes, we use digital tools to find deals, do research, get recommendations and ideas from friends (and strangers). But we trust what we learn on TV more than any other channel of communication. I guess at the end of a long day, we all still lounge in front of the TV and pick up ideas. I know I do.

Categories → Media, Trends & Research
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