I was tempted to create a clever title for this blog post, something like, “Hey – Ho – SEO,” and rip off a verse from the Ramones, but I suppose it would be going against my tip list below, so I have opted for a more search engine friendly title.
Increasing your rank in Google takes time and is a job in and of itself. It requires designers, developers, and content developers to be on the same page.
There are numerous tips floating around about how to improve your ranking in the search engine Google. I have put together a few that you may find interesting and helpful while thinking about your organization’s new website.
1. Inbound links are important. Google ranks your pages according to how many links are pointing at the page. The more links, the better chance you have at increasing your placement. There are several applications that will help find “linking partner sites” that may be helpful.
2. Your page title name is important. Remember to use important keywords in your page title. Many websites have their names in the title, which is fine if you are a well known established brand, but for lesser known organizations, it may not be as helpful as specific keywords to increase your rank. Remember to be specific.
3. Make sure you use keywords in your content. Use research tools like “Wordtracker” to make sure you are targeting the right keywords searched by web surfers.
4. Use keywords in links. For example, using specific link terms like “Purchase Benny Hill, Volume 1, Blue Ray” instead of “click here” may help to rank you higher.
5. Unlike other search engines, dynamically generated pages can be indexed by Google as long as a link exist to those pages somewhere.
6. Use ALT tags in images. Google indexes the text in the ALT tags of images.
7. Don’t count on META keywords to rank you higher, as Google is believed to ignore this tag.
8. Google also searches header tags (H1, H2, H3). Make sure that you use keywords in at least one or two of these tags.
Enjoy and Good Luck!