Financial brands are always searching for new revenue streams all the while walking a fine line between educating their customers and overwhelming them. We know how important it is to reach young prospects because once they choose a primary financial institution, it takes more than dissatisfaction to prompt them to switch to a new primary provider. A financial brand needs to differentiate itself clearly to earn its most valuable asset: credibility.
We have a long-term understanding of the deep emotional triggers in money-based decisions. And we’ve repeatedly determined, devised and delivered successful messaging that engenders customer confidence and subsequent loyalty.
The results speak for themselves. For one of our clients, in just one year we developed multiple campaigns that increased the number of checking accounts opened online by 64%, consumer loan applications by 24%, and home loans closed by 13%.