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Smith Moore 100: The Campaign

September 27, 2013
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Posted by Hunter Lansche

Smith Moore 100

This year, we teamed up with Smith Moore to put together a “100 Days of Celebration” campaign to mark the 100-year anniversary of the company’s founding. The campaign culminated in a company-wide Cardinals game and party on August 24.

Way back in April, we helped Smith Moore kick off the 100 days by sending out boxed baseballs with save-the-date information to all employees, along with an anniversary-themed celebration cake to the main office. Each Friday during the summer, momentum was built for the August 24 party with employee-centered trivia e-blasts that encouraged interaction and awarded some employees with gift cards. The final piece of momentum for the big day was a short video that we put together. Our goal was to showcase the true spirit of Smith Moore, which itself embodies their ability to stand the test of time.

The campaign and video were hits. The response for the Cardinals game was huge, and their party lasted well into the night. It’s a collection of work we’re very proud of here at Dovetail. If you can spare 90 seconds, check it out the video below!

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