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SLUCare Informed Medicine Campaign Launch

September 7, 2017
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Posted by Jennifer Schmid

Dovetail is championing the debut of SLUCare Physician Group’s new Informed Medicine campaign. This brand-building initiative, designed to increase awareness and direct potential patients to SLUCare’s world-renowned physicians representing over 50 specialties, launched in August 2017. The campaign taps into a potential patient’s healthcare information gathering and decision making process and helps provide not only answers, but the understanding that SLUCare physicians are known for by practicing Informed Medicine. The language, “Answers and Understanding” serves as a consistent reminder throughout the creative body of work which includes six new TV spots, :60 radio, :15 specialty-focused tags, digital advertising, billboards, a website relaunch and custom landing page geared to track the needs of potential patients. SLUCare also continues to support the health of Billiken Basketball at Chaifetz Arena with an Informed Medicine campaign presence and the “Heartbeat of the Game” sponsorship. You can see the campaign here:

SLUCare Informed Medicine 2.0

SLUCare Informed Medicine 2.0 OOH

View more of SLUCare‘s new Informed Medicine campaign here.

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