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Sharing a Heart for Community Service

February 15, 2017
Posted by Dovetail

After re-energizing their commitment to their charitable foundation, the Heartland Credit Union Association wanted a fresh look to reflect their new focus. In 2016 Dovetail helped brand this new trade association serving credit unions in Missouri and Kansas. So, we were happy to lend a hand on their charitable new venture.

With our depth of experience working with both credit unions and associations, we set out to deliver a truly unique identity to the Foundation while staying true to the HCUA brand. The three circles were pulled from the Heartland logo and are used to signify the Foundation’s three areas of focus. The encompassing shapes convey unity between the foundation, the credit unions, and the community.

With a strong strategic direction and a refreshing new look, Heartland Charitable Foundation is poised for success by providing the tools for credit unions to positively impact the communities they serve.

To learn more about Heartland Credit Union Charitable Foundation’s new look and new focus, click here.




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