There’s lots of evidence now that doctors are using the internet as a regular part of their practices. Check out these numbers:
86% of physicians use the Internet to access health, medical or prescription drug info
71% said they start their research with a search engine — 92% of those using Google
83% rely more on the Internet than in the past for clinical practice
78% say the Internet has made practicing medicine easier
This means using digital marketing strategies to provide information to physicians is going to be much more successful than in years past. Finally, docs are are joining the rest of us!