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People Don’t Buy WHAT You Do — They Buy WHY You Do It

May 28, 2010
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Posted by Susan Weissman

Simon Sinek did a great talk at TED — it’s a theme we harp on in marketing. The idea is getting people hooked emotionally on what you’re about. He talks about it in terms of why you do what you do — it’s an 18 minute video. But the message is worth it.

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