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Optimism

December 1, 2009
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Posted by Susan Weissman

As you all know, marketing is one of the first things organizations cut when times get tough.  There are many fine arguments for why it makes sense to continue marketing (or even become aggressive in marketing during a downturn) but few leaders choose that path. So after 30 years of being a marketer, I’ve abandoned trying to convince anyone to spend in a downturn.  Instead, I see our business as one of the indicators of what’s going on — WHEN organizations begin to spend marketing dollars it’s a sign.  A good sign.  Guess what?  It’s happening.  I see it happening in our business and, more importantly, Ad Age just reported that it’s a national trend. Perhaps 2010 will be a good year after all.  Article

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