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The Momentum Continues: Dovetail Announces New Leadership Lineup

June 30, 2016
Posted by Dovetail



St. Louis, MO — Dovetail, a specialized brand communications agency located in the Central West End, announced a new leadership team today.

After 37 years, Susan Weissman will retire from her role as President while remaining active in the management and planning of Dovetail’s future; Tom Etling assumes the role of Chief Executive Officer, while Scott Leisler continues as Chief Creative Officer with the additional role of President; Donna MacDonald, Senior Vice President/Brand Management, leads strategic engagements and client services; and Christine Manfrede continues as Creative Director.

“Today’s announcement marks another step in the growth of our company,” said Susan Weissman. “Since 2014, Dovetail has grown significantly, transforming our services with new staff and clients, while also expanding our capabilities and industry expertise. Today, we are making another important move to ensure our success, and the success of our clients, well into the future. It has been an honor for me to help lead such a talented group of people, and I’m excited to see what they will do next.”

“While leadership development has been in the works for several years, our deliberate process over the past year has helped us identify the team who will lead Dovetail into the future. We have a lot of momentum right now and we’re very excited about where we’re going,” said Scott Leisler.

The agency will continue to focus on its four specialty areas of financial services, healthcare, destination and travel, and higher education, while the firm’s client portfolio remains broad across numerous sectors.

“The talented people we have brought together, with the leadership of our new team and the foundation that Susan and many others have built here, will continue to make a meaningful difference for our clients and our community,” said Tom Etling, who joined the agency in 2015. “And making a difference is what we are all about.”

About Dovetail
Dovetail is a specialized brand communications agency with expertise in several specialty areas including financial services, healthcare, destination and travel, and higher education. It takes brand strategy, identity and experience and suffuses them with community mindfulness. The agency champions its client’s voices and values, creates emotional connections and makes the complex relatable. For more information visit, follow Dovetail on Twitter @DovetailSTL, like them on Facebook at DovetailSTL, connect with them on LinkedIn or subscribe to their video adventures on YouTube at Dovetail Saint Louis.

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