This September at Labelexpo, Mark Andy unveiled their new SRL 4.0 digital label printer. With a much smaller footprint than many of the larger machines in the label industry, it delivers incredible quality and versatility – at a price point that makes it a great investment to add digital label printing as a new service offering.
Dovetail was happy to help craft messaging and creative, delivered through a high impact print and digital ad campaign. We love the juxtaposition of the “smaller” SRL 4.0 printer with the “bigger” attention grabbing elephant. This “BIG opportunity” ad should be hard to miss.