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How To Choose A Domain Name

July 12, 2013
Posted by Scott Leisler


Choosing the right domain name is the first step to creating a successful website presence. Your choice impacts how easily people find you online, how you communicate your brand in marketing objectives and even how you direct people to your business or services in casual conversation.

Below are a few quick tips to keep in mind when choosing a new domain name:

  1. Domain Name Availability – You might come up with a great name only to find that it’s already taken. This happens a lot. I put this as #1 because it really does impact how you choose your domain name and can really tempt you into choosing something that’s not right due to lack of options.
  2. Does it relate to your business, brand or industry? Be sure that the domain name connects to your intended audience and uses their vocabulary.
  3. A phrase we often say at Dovetail, “Less is More.” When it comes to domain names, don’t make it too long or complicated. Try to stick with short words or phrases.
  4. Is it easy to say and recall? This will tie in to how marketable the domain name will be. Often it will serve as your call-to-action in your advertising and promotional materials.
  5. Is it a good name for search engines? Consider using rich keywords such as industry terminology. If your business sells “Hospital Beds” exclusively, consider putting “Hospital Beds” in your domain name.
  6. Hyphenated Names – There are pros and cons when it comes to hyphens. On the positive side, search engines may return your site in search results easier and you may have more domain name options. On the negative side, hyphens can be forgotten and confuse users. You’ll always have to say, “Don’t forget the hyphen.”

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