I know, we’ve just barely gotten our arms around social media and here comes mobile marketing. 90% of people 18-29 are mobile users. No surprise, right? How about 67% of people 65+ send text messages? And 59% of all mobile users access the internet with their phones.
There are great applications for health care – we can use texts to remind patients to take their medications or remind them of appointments. We can leverage call centers by sending patients physician referral information or directions to events via text message. There’s already software that set up to be secure and HIPAA compliant.
It’s really a new tool to provide service and stay engaged with your customers. Think about it.