Widely-acclaimed for his insight and critical thinking on all things marketing, Seth Godin – best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger – wrote a fascinating book on making your business stand out and be successful titled “Purple Cow: Transform Your Business by Being Remarkable.” In this engaging piece of work, Godin opines that the key to success is to find a way to stand out – to be the purple cow in a field of monochrome Holsteins.
We at DOVETAIL greatly respect this line of thinking and believe that it represents an appropriate strategy for a brand that is looking to “break through” and capture the attention and interest of the audience. That said, we also believe that there are “horses for courses” (pardon the mixing of animal metaphors) and that each situation represents a different opportunity to apply the correct resource to properly address the challenge, obstacle or goal. After all: You wouldn’t ask a racehorse to pull a plow and you wouldn’t want the draft horse running the derby, right?
Every business faces a unique set of circumstances and no two marketing challenges are exactly alike. That is why we pride ourselves on being business-minded marketing professionals that examine each opportunity in great detail. Only then do we recommend the strategy, or tactics, that we feel will best benefit our client and create the highest degree of potential for results – which are the true measure of success. So, maybe your business needs a purple cow; or maybe the engagement strategy that will propel you to the top hasn’t been devised yet… If you’d like to explore this question and discover the answer together, we’d like to talk.