According to research done by Webvisible & Nielsen, 63% of consumers and small business owners use the web as the first place to find information about local companies. 82% of them do so by using search engines verses a direct URL path or website address.
Yet only 44% of small businesses have a website and half of them spend less than 10% on their marketing budget online.
I’ve seen a lot of businesses and organizations neglect building an SEO plan into their website. Many of the ones that do sometimes focus on a plan that is geared to work on a national level – which is very challenging with a limited budget and immense search competition.
If this sounds like your business or organization, now may be the right time to pay more attention on a local SEO level where the closest opportunities exists.
This connects to where your customers physically live and participate in traditional brick and mortar commerce, so taking this common sense approach may help them find you easier. Remember, there is no point of having a great website to establish your credibility if your customers and prospects can’t find it.
The Good News:
Search engines are getting smarter. The magic of the Google algorithm can remember a user’s previous search habits and be intuitive enough to look for results with those factors into consideration.
For example, if a user searches for “West Coast Taco’s Grand Avenue 63116,” the next time that same user searches for something new, Google will “remember” that previous location as an anchor point and display results that it thinks are most relevant.
How to get started:
Here are some Local SEO tips to help your website be found easier in the search engine results pages (SERPs). It still requires a lot of effort to improve your rank, but implementing even just a few of these may give you some upward placement.