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Flat Design, Part 2

September 26, 2013
Posted by Scott Leisler


Is the world flat? If you sail your ship to the edge will you fall off?

Once again, we are talking about “flat” design. With the new iOS7, everyone has taken note of the interface changes — it’s gone minimal — beautiful — with flat colors and function driven attributes. All things I love.

Minimal design can be timeless, user-friendly and sophisticated all at once — if you know how to do it.

The irony is I’ve been inspired by “flat” design since the mid 1990s — referencing even earlier work produced decades before by the German and Swiss.

It was the style of design that a lot of the design community saw value in BUT it was often the style of design that was really hard to sell through.

It was too simple — with not enough perceived production value. The 1990s was a time of heavy collage work, Photoshop layers and drop shadows. In fact, the more layers and drop shadows creative had, the more likely it would be to sell through in one pass. It was before the internet boom and maybe it just wasn’t widely understood.

So where do we go from here? That’s the big question. Now that we have acceptance of flat design, where do you go when you finally get what you want?

Do you embrace the fact that producing flat design work will now be easier for the masses to accept? Or was the love that we had for flat design because it stood out amongst all the clutter and now it’s at risk of being overused?

Next steps TBD.

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