What inspires you?
How something is put together. Whether it’s film, design, or music, I’ve always been intrigued by the layers of process it takes to get to the finished product. It works well as inspiration since every project, and every person, is different. So I’m always discovering new methods or ideas to try out.
If your design style were a song, what song would it be?
“Down the Road” by C2C. The song pulls from blues, country, hip-hop, rock, techno, and the list goes on. It’s whichever makes sense at a particular moment of the song, or, it’s all of them working together in tandem. The style of the song can’t be defined by one overarching genre, which is exactly how design should be. One specific style isn’t fit for every job that hits my desk.
How do you see the industry moving forward or changing?
I think the emphasis on video and interactivity is going to remain, and more than likely gain even more prominence. Past that, there are quite a few possible turns on the horizon. Technology changes rapidly, and since it’s so closely connected to our industry, we have to stay on our toes for the next big thing.
What do you have to do to get into your creative zone?
I have to get passionate about the work, and it truly is a daily challenge. No matter what client it is or how big or small the project, there’s always a purpose behind the work. Once I’m able to fully delve into that purpose and take it to heart, I’m running on all cylinders.
What is your favorite thing about Dovetail/clients?
We’re all very down-to-earth at Dovetail. It’s a cliché, but it’s true, and important. We don’t have huge egos that get in the way of the creative or the purpose of the work. We want to do the best work achievable, and we’re constantly shooting for the same thing — to inspire, influence, and improve.