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Fail Forward

April 10, 2013
Posted by Susan Weissman

Great marketing means taking calculated risks. You need to offer your message in an unexpected fashion or say something bold to get noticed. You need to consider a context for your communication that’s edgy. Especially today. Yet at the same time, we are all feeling cautious – business has been tough for many years now, ROI is everyone’s middle name. We have to be smart, it has to work – these are not the ingredients for great thinking. So I invite you to consider failure as part of the process of being great. I just read this article in The Wall Street Journal which really got me thinking. There’s also a 12-minute Ted Talk on a similar topic worth watching while drinking your morning coffee.

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