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Education is Key to Your Marketing Strategy

June 29, 2010
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Posted by Susan Weissman

As I watched the following video of William Li presenting a new way to treat cancer and other diseases through anti-angiogenesis, I’m reminded of the power of education. We’re hungry for it. This video talks about a fairly complex issue — in a way that positions the presenter and his organization as a sophisticated scientist breaking new ground in the area of cancer research. People are watching videos in record numbers on the web — it’s a great way to build a relationship with your audience. I love the title, “Can we eat to starve cancer?” — he makes something complicated accessible and interesting, yet he’s not dumbing it down.

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