Website design and structure is more than just thinking about how your site looks. It’s more than just trying to figure out which images you should include, and which font you should use. Web design and structure can encompass almost everything that you do in the digital space.
Of course, that does include the top-of-mind aspects like what type of typography you’re using, and what the basic layout of your site is, but there are a range of important factors and topics can often get forgotten.
When thinking about this topic, here are some key terms to keep in mind:
Inbound Marketing: According to HubSpot. Inbound Marketing is the process of, “attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.” Integrating an Inbound Marketing strategy into your website design can help drive organic lead growth, and site visits. It focuses on creating content that gives potential customers some form of value, or answers their questions. This can help build credibility and trust for your site/business.
Read our most popular blogs on Inbound Marketing:
Read our most popular blogs on Content Strategy:
Read our most popular blogs on Content Structure:Search Engine Optimization. It focuses on how search engines (e.g. Google) index and decipher your content to decide how high it will rank on their pages. Search engines use programs called web crawlers that go through sites and determine how relevant, authoritative and reliable the content is. The higher a web crawler scores your site, the higher it will appear in searches. By utilizing strategic SEO practices in your content structure and web design, you can help your site move from the third page of Google searches up to the front page.
User Experience: This term is pretty self-explanatory. User experience in web design is all about the experience that visitor has when they visit your site. Is your site easy to navigate, or does it take seventeen clicks for a customer to find what they’re looking for? If you don’t put an emphasis on making sure your site has a positive experience, there’s a chance that first time visitors to your site never come back because of how frustrating your design is.
Read our most popular blogs on User Experience and all things web design:
These terms are just the tip of the iceberg when it comes to website design and structure, but it gives you some key terms to get your toes wet. Check out our other blogs to get more in-depth information on design and structure!
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