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Dovetail’s Guide to All Things Web

November 22, 2017
Posted by Dovetail

Website design and structure is more than just thinking about how your site looks. It’s more than just trying to figure out which images you should include, and which font you should use. Web design and structure can encompass almost everything that you do in the digital space.

Of course, that does include the top-of-mind aspects like what type of typography you’re using, and what the basic layout of your site is, but there are a range of important factors and topics can often get forgotten.

When thinking about this topic, here are some key terms to keep in mind:

Inbound Marketing: According to HubSpot. Inbound Marketing is the process of, “attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.” Integrating an Inbound Marketing strategy into your website design can help drive organic lead growth, and site visits. It focuses on creating content that gives potential customers some form of value, or answers their questions. This can help build credibility and trust for your site/business.

Read our most popular blogs on Inbound Marketing:

Content Strategy: Your content strategy refers to the scheduled, and organized plan that you are using to develop and publish content like blog posts, videos, or any other type of customer resource. It’s important to keep this strategy focused and organized to make sure that your content is being utilized effectively, and that it is also timely.

Read our most popular blogs on Content Strategy:

Content Structure: Once you write your different content pieces, you need to make sure that they’re structured and set-up so that potential customers and search engine web crawlers (we’ll talk about these more later) can navigate them easily. For example, if you were setting up a grocery store, you’d put the cereal next to the rest of the breakfast items. With content structure, you need to put relevant posts in groups that make sense.

Read our most popular blogs on Content Structure:

SEO: SEO stands for Search Engine Optimization. It focuses on how search engines (e.g. Google) index and decipher your content to decide how high it will rank on their pages. Search engines use programs called web crawlers that go through sites and determine how relevant, authoritative and reliable the content is. The higher a web crawler scores your site, the higher it will appear in searches. By utilizing strategic SEO practices in your content structure and web design, you can help your site move from the third page of Google searches up to the front page.

User Experience: This term is pretty self-explanatory. User experience in web design is all about the experience that visitor has when they visit your site. Is your site easy to navigate, or does it take seventeen clicks for a customer to find what they’re looking for? If you don’t put an emphasis on making sure your site has a positive experience, there’s a chance that first time visitors to your site never come back because of how frustrating your design is.

Read our most popular blogs on User Experience and all things web design:

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Responsiveness: Website responsiveness is how well your site’s layout adjusts to different platforms. Basically, a very responsive and well-designed site will give visitors a seamless experience as they switch from viewing it on their computer, their tablet, and even their smartphone. You want to make sure that no matter where a customer is viewing your site, they’re having an easy time navigating it, and that there are no major differences as they switch devices.

These terms are just the tip of the iceberg when it comes to website design and structure, but it gives you some key terms to get your toes wet. Check out our other blogs to get more in-depth information on design and structure!

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