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Straub’s Fine Grocers

A St. Louis institution in specialty grocery

Founded in 1901 and family-operated since, Straub’s offers four clean, uncomplicated grocery stores where shoppers can satisfy their cravings for high-quality, hard-to-find gourmet food products.

Recently, Straub’s challenged itself to increase traffic at all locations while growing sales online. After extensive research, Dovetail determined that the greatest opportunity lie in convincing younger “foodies” that Straub’s is “epic” when it comes to grocery shopping.

Dovetail blended history with a more contemporary look for Straub’s in both print and digital channels through a sleek, info-rich website. Messaging now focuses on friendly service from food experts, the breadth of meticulously selected offerings and gourmet ready-to-eat foods crafted in stores. And we’re tracking progress closely as customers check out at registers and online.

Capabilities Utilized: Brand Strategy, Brand Experience