A prestigious brokerage firm, Smith Moore was encountering rapid growth that left the brand, their internal infrastructure and independent offices disconnected.
They needed to strengthen their brand and refine all outgoing messaging in collateral pieces, sales materials and the website. Dovetail conducted extensive interviews with company leaders and financial advisors before rebranding Smith Moore and developing a family of marketing tools that speak in one unified, truly brand-reflective message to both clients and prospects.
Dovetail also helped engage Smith Moore employees in a season long, morale-boosting celebration of their 100 years of collective hard work and loyalty. They were so pleased with the video we created to commemorate this achievement that they adapted it to run as a TV spot.
The results? Smith Moore now experiences harmony inside, outside and online.