Innovative, Secure IT Solutions
The REJIS Commission (Regional Justice Information Service) is a government entity created to provide information technology products and services to criminal justice and government agencies. For more than 40 years, they have developed innovative and cost-effective technology solutions to enhance public safety.
REJIS knew that there was low awareness of their brand and what they offer. They also needed to modernize their logo and tagline to be competitive in the tech market. Dovetail was selected as agency-of-record and executed a four-phased approach to help REJIS achieve their goals:
- Conduct qualitative key stakeholder one-on-one interviews among leadership, staff and clients to determine key strengths, equities and opportunity areas.
- Develop a brand positioning and brand platform designed to speak to their most relevant target markets that include decision-makers ranging from City Managers, Police Chiefs, Attorneys and Chief Information Officers.
- Express the brand positing in a new logo design and purposeful tagline to reinvigorate the organization and get attention in the marketplace. This exercise also includes the creation of a new brand guideline document that featured new business cards, letterhead, badges, signage, PPT templates, email signatures and merchandise.
- Leverage the new brand assets and communication strategy in a website that showcases the REJIS mission, strengths, product/service offerings and leadership—and was easy for internal resources to easily update as the commission evolves and adds to their new product portfolio.
Dovetail also developed a brand anthem video that brought REJIS to life by explaining who they are and what they do in a motivating and inspirational way. The video is featured on their website and shared at conferences and presentations.