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Metropolitan St. Louis Sewer District (MSD) Project Clear

Protecting the public's health, safety, and water environment by responsibly providing wastewater and stormwater management.

With more than 9,600 miles of sewer lines, St. Louis is home to the country’s fourth largest sewer system. Everyone who lives, works, or pays a visit to the St Louis region relies on the Metropolitan St. Louis Sewer District (MSD) to keep our waterways clean and safe.

MSD wanted an overhaul of their website. One that improved the way they communicated with their nearly 1.3 million customers, as well as varied business and community partners. The Dovetail team was tasked with the following overarching goals:

  • Further integrate the MSD Project Clear branding into the new site by combining the and websites
  • Re-work the site architecture to better categorize content
  • Improve user experience to better service and educate customers, as well as a multitude of business and community audiences
  • Update the CMS to be more intuitive, user-friendly and flexible
To begin, we conducted internal stakeholder interviews and held open house discussion sessions to ensure all necessary MSD stakeholders were engaged in the process. Extensive industry research and an analysis of site analytics allowed us to rework the existing site structure, condensing 1,300+ existing webpages into less than 650.

Our solution for efficiently leads website visitors to their page destinations through the use of strategic quick-links, sidebar widgets and page modules. Copy was refreshed and rewritten throughout to heighten the user-friendly, educational tone. We also enhanced the mobile site experience and included an accessibility widget to ensure the website is navigable and searchable for all potential site visitors. A visual page builder was utilized with a complex site permissions architecture and content approval structure to meet the unique needs of MSD content contributors. With its clean, modern look and improved UX, the new website has been embraced by key stakeholders and has received positive feedback from users.