With more than 9,600 miles of sewer lines, St. Louis is home to the country’s fourth largest sewer system. Everyone who lives, works, or pays a visit to the St Louis region relies on the Metropolitan St. Louis Sewer District (MSD) to keep our waterways clean and safe.
MSD wanted an overhaul of their website. One that improved the way they communicated with their nearly 1.3 million customers, as well as varied business and community partners. The Dovetail team was tasked with the following overarching goals:
Our solution for msdprojectclear.org efficiently leads website visitors to their page destinations through the use of strategic quick-links, sidebar widgets and page modules. Copy was refreshed and rewritten throughout to heighten the user-friendly, educational tone. We also enhanced the mobile site experience and included an accessibility widget to ensure the website is navigable and searchable for all potential site visitors. A visual page builder was utilized with a complex site permissions architecture and content approval structure to meet the unique needs of MSD content contributors. With its clean, modern look and improved UX, the new website has been embraced by key stakeholders and has received positive feedback from users.