An estimated 7 to 10 million people worldwide suffer from Parkinson’s disease. Medtronic manufactures a device that provides Deep Brain Stimulation (DBS) Therapy to reduce symptoms of Parkinson’s, ultimately offering patients relief and better quality of life.
Medtronic needed to bolster awareness of their technology and called Dovetail for assistance.
We collaborated and crafted interactive web elements to help patients decide if DBS was right for them, based on their current state of disease progression. Then through a targeted digital and social ad campaign, we led them to this new “open window” of opportunity to experience more enjoyment in life.