Refining a robust suite of property management tools into a single user touchpoint.
LandlordStation takes property management and makes it simple. Offering a complete toolbox of solutions for independent landlords and property managers to list, screen, manage documents and process payments, LandlordStation is a one-stop shop.
The challenge was to take the vast array of capabilities and present them in a way that would allow users to easily navigate the web-based platform and find the tools for their specific needs.
Dovetail started at the beginning, by developing a new logo that would work towards streamlining the experience while simultaneously embodying the toolbox motif. From there, the team set out to distill LandlordStation’s offerings and present them in a web design that would focus on the features and benefits of each, along with language that was refined to present LandlordStation with a more conversational tone.
Today, LandlordStation offers independent landlords and property managers a clean, concise experience that takes the guesswork out of finding the right tools.