JSI is a sheltered workshop located in Arnold, Missouri that partners with area companies to give meaningful work to developmentally disabled adults. Some of the companies they have worked with include Schlafly, Luxco, Continental Commerical Products, Generation Mindful and Wizard Custom Tackle. JSI is able to offer businesses a variety of capabilities, including packaging, labeling and relabeling, kitting and fulfillment, and more.
While the quality of the work provided by JSI was clear to their many longstanding clients, they needed to refresh their website to better represent who they are and what they stand for, in order to attract and win new business opportunities. It was important for Dovetail to consider both of JSI’s target audiences – prospective business clients, and families of adults with development disabilities who may be seeking employment. We needed to position JSI as a smart business decision for local companies, while also demonstrating that they are making a big difference in the disabled community. In short, JSI helps their clients build their business and build a better society.
Dovetail developed a refreshed logo, new website, spirit video and updated sales collateral. All of the creative work was designed to showcase JSI as a modern and reputable business solution with a strong and important mission. Through these refreshed creative materials, it is clear who JSI is, what they offer and their unique business.