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Enterprise Bank & Trust

Specialty bank for business owners

Enterprise Bank & Trust offers banking options that let clients merge personal and business finances and create personal wealth, instead of separating products into silos, like some other financial institutions do. They asked Dovetail to help spread the word.

Together, Enterprise Bank & Trust and Dovetail crafted an integrated marketing campaign positioning EB&T as a bank especially equipped to meet the needs of business owners. The campaign also gave them an opportunity to invite clients to Enterprise University, a program designed to help advance business owner knowledge and expertise.

As a result, the business community has a much better understanding of Enterprise Bank & Trust and their commitment to both businesses, and their owners.

Capabilities Utilized: Brand Strategy, Brand Experience