Dovetail had the opportunity to bring the Drury Hotel brand platform, “Travel Happy,” to life in a responsive website redesign.
User personas were developed to guide the updated UX, functionality, messaging and branding cues throughout the site.
The revamped appearance and reservation booking flow experience was thoroughly user-tested to ensure maximum user-friendliness.
Dovetail worked in two-week sprints with dev teams to iteratively push new designs live as they were approved.
The result is a streamlined, eye-catching, new user experience that makes booking a delight.