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Mid-America’s hub for biotech businesses

As an all-encompassing provider of resources to help bioscience and technology research companies succeed and leverage one another, Cortex Innovation Community remains home to a vibrant 200-acre innovation hub and technology district.

Founders of Cortex created a concept for bringing innovation and technology companies together by building on little known neighborhoods, nationally ranked universities and medical centers and abundant cultural assets. But Cortex needed assistance with attracting biotech businesses to St. Louis, and competing with other cities.

Together, Dovetail and Cortex created a brand identity, website, and interactive presentations with a compelling, unified message. Today, the district boasts an array of businesses including Stereotaxis, Confluence Life Sciences, Solae/DuPont, CoFactor Genomics, BJC HealthCare and Washington University.

Capabilities Utilized: Brand Identity, Brand Experience