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Citizens Rx

Provider of pharmacy benefit management services

Founded by industry leaders of pharmacy benefit management (PBM) services, Citizens Rx created and continues to provide a unique, user-friendly platform for companies and insurers. It allows businesses or subscribers to group healthcare plans to choose from an a la carte menu of pharmacy benefit management services, based on their individual needs.

Citizens Rx needed assistance creating marketing that was as innovative as their product offering in such a competitive industry.

Together, Dovetail and Citizens Rx formulated a sound strategy before developing a brand image along with an overhauled website and collateral materials to match. Now, industry prospects clearly see why Citizens Rx remains a wiser choice.

Capabilities Utilized: Brand Experience