Blackline Design + Construction has masterfully renovated more than 200 buildings in the St. Louis area. With experience in real estate development and expertise in historic tax credits, Blackline specializes in preserving fine architecture while making the spaces more modern and usable.
They wanted to build awareness and prospects among specific target audiences more personally and asked Dovetail to assist.
Dovetail worked with Blackline owners and interviewed target prospects to build a unique B2B lead generation campaign that captures the essence of taking something aged and admirable, and gracefully making it even better. Blackline owners are tallying results as the efforts unfold.