Founded in 1917, Alberici has repeatedly proven it has the resources and manpower to complete even the toughest jobs around the world, earning its reputation as a leader in the construction industry.
But when enlisted to help launch a new marketing campaign, Dovetail’s research revealed a need to change misperceptions of the brand’s personality.
Hoisting the company marketing above typical industry confines of showcasing projects, Dovetail helped Alberici launch a campaign that instead spotlighted employees in a “who we are” message.
