Our client, St. Louis Lambert International Airport (STL), was looking for ways to promote their Concourse B as an event space for business meetings and social events. With its own entryway, covered parking and catering, the Concourse B event space has a lot going for it, providing a unique experience like no other in St. Louis. It provides panoramic views of the tarmac and runways of our historic airport and is adaptable to the specific needs of various events. It just needed to be refreshed and marketed with a new name, logo, brand identity system, signage and its own website to set it apart from the competition.
After concepting a number of venue names, STL landed on Aero Event Space—a unique and contemporary name with nods to St. Louis’ rich history in aerospace design and love of air travel. An elegant, custom sign with backlighting was created to mark the entryway of the venue. This set the stage for the brand look and feel that truly elevated the venue and signified that Aero Event Space was perfect for your next business event or social function.