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Branding Beyond the Marketing Department

August 3, 2010
Posted by Georgia Relich

I like this article.  It’s a contemporary, up-to-date look at branding in light of the ever-changing landscape and social media.  What I like, though, is that the author builds on our accepted notions of what makes for a good brand–trust, communication, transparency–but notes that the new communication vehicles available to us will require that we marketers give up some control of the brand and allow it to develop beyond the marketing department, that being employees and customers.

Gotta take that leap of faith.

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