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Big Bucks

September 30, 2009
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Posted by Georgia Relich

Just off the wire . . . WASHINGTON – Medical providers, businesses and other groups battling over a health care overhaul have spent more than $100 million this year on television advertising — an enormous sum that highlights the stakes involved.

Evan Tracey, who heads a private data tracking company called the Campaign Media Analysis Group, says spending on TV ads on the issue hit $110 million as of Sunday. It’s averaged $1.1 million daily in the past week as Congress has stepped up its work on overhaul legislation. About $47 million has been spent for ads favoring a health overhaul and another $32 million has gone to opposing the effort. The rest has been spent for ads that talk generally about health care.

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