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Behavioral Economics

September 30, 2009
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Posted by Susan Weissman

Have you noticed how hot behavioral economics is these days? While it might be trendy, there is great information in the field that helps marketers understand how people make decisions (and therefore, how we can be more effective in persuading them). Sunday’s New York Times has a great story on the impact of choice architecture on the transplant industry. How you offer up the choice can make the difference (Illinois has 22% higher opt in rate than the national average for donor sign-up rates; Austria and Germany vary by 87%). Full article.Economic View: Opting In Vs. Opting Out

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