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Avoid the ER wait. Hold your place online.

January 3, 2012
Posted by Scott Leisler

SSM Health Care in St. Louis recently launched a very convenient new service that allows patients to hold their place online for Emergency Room visits in minor emergencies, rather than waiting in the ER. Now patients can wait at home if they choose until their projected treatment time, very much in the same way you can make an appointment at the Apple store with the Genius Bar, rather than waiting behind everyone else.

Dovetail was excited to participate in the promotion of this new service, with deliverables including a billboard campaign, print collateral, and TV and Radio spots – featuring one of the most “playful” bulldogs anyone has ever seen, Gus and his loving owner Dave.

Visit to learn more and see the Extended Play Version featuring this dynamic duo of fun.

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