“We’re PROUD of our office lofts!”
While I appreciated the property manager’s enthusiasm and attempted support, I had to laugh.
Not only was the message all about the business owner and not their intended customer, it provided no benefit for potential renters. The banner failed at basic marketing, as well as in its attempt at niche market outreach.
I always appreciate when local businesses sport the rainbow colors. But a business can’t, or at least shouldn’t, wave the Pride flag in June while failing to support their own LGBTQ+ employees the other 48 weeks of the year.