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A New Experience

November 25, 2009
Posted by Scott Leisler

Volvo recently commissioned artist, Esref Armagan to create a painting of his experience with the new Volvo S60. That doesn’t seem very amazing until you find out that Esref has been blind since birth. Finally, a car company that encapsulates the emotion and experience of the automobile – human relationship. I surely don’t get excited about watching a car drive down a windy road, but I certainly get excited when a car brand can deliver a message like this. Watch the video of Esref’s creation here.

Categories → Design & Culture, Web
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