So everywhere you go, people are talking about using social media to build your business. Often the conversation gets nebulous quickly. Well, Brett Pollard sites 5 examples of good social media strategy in action and tells you why they are effective. The Orthopedic Foot and Ankle Center in Westerfield, OH do a great job of getting fans to participate in a “fitness challenge.” Piedmont OB/GYN in Greenville, SC has engaged their patients in a conversation about issues related to obstetrics and gynecology — so much so the patients are posting pictures of the finished product (their kids!). Senders Pediatrics in South Euclid, OH is showing their “face” by expressing the personality of the practice. It seems to be working.