Although this article from Inc. outlines 30 great tips for social media, they really boil down to a few important strategies to keep in mind as you use social media in your mix of communication tools:
1. Share knowledge–whether it’s information related to your company or your industry. Show off your expertise.
2. Be transparent and honest. Don’t be defensive. Understand that social media is based on these tenets.
3. Think of social media a tool to leverage other channels of communication–drive traffic to your website, enhance customer service, and encourage employee intereaction.
4. Learn and listen. Enough said.
5. Cultivate relationships–with customers, prospects, potential partners, employees and perspective employees.