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10 Myths That Plague Credit Union Marketing Professionals

July 9, 2013
Posted by Georgia Relich

This great article from the Financial Brand dissects, dispels and demystifies all the relevant misunderstandings plaguing credit union professionals. Topics addressed include the financials of marketing, the relationship between sales and marketing and marketing and advertising, brand marketing, product messaging, creative approach, competition and the importance of metrics. Short, sweet, but chock full of great reminders for what it takes to get good results on our marketing efforts.

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