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Your Brand is Your Promise to Your Members

Strengthening your association’s brand is critical to overcoming common obstacles

Modern trade associations and professional organizations face disruption, but also opportunity. You may face difficulty connecting with, recruiting, and retaining millennials into your membership. You may be seeking to grow non-dues revenue. Perhaps you are looking to create more relevant and valuable content.

At Dovetail, we have experience with helping associations facing challenges like:

Slowed, flat, or declining membership, particularly with the younger generation
Improving member retention and winning back lapsed members
Clearly communicating your Association’s unique value
Lack of targeted marketing expertise, in-house capability, or human resources
Inconsistent brand voice internally and externally
Overcoming perception issues
Growing non-dues revenue streams (affinity programs, sponsorships)
Declining attendance at annual meetings and events
Lack of communication between state, local, and national organizations

Interested in seeing our approach? Enter your information below to download our complimentary infographic.