Born from the inspiration of a group of second-generation hot-rodders, TRIM is a “garage/speed shop” apparel brand headquartered in St. Louis and Sedalia, MO. Although the company was established and the fashions were getting good reviews, the brand was not up to speed with its target audience.
Our creative team helped TRIM to begin hitting on all cylinders by repositioning the clothing designs and hearkening back to the American muscle cars that were their origins. Additionally, we created an interactive history of the brand online, plus an interactive blog that allows brand founders to speak directly with the audience. We also conceived of and executed an entire ecommerce platform for the brand allowing for inventory controls and order fulfillment. Sales moved from local interest to international pre-orders in less than six months.