Citizens Rx was founded by a group of industry leaders who recognized there was a better way for pharmacy benefit (PBM) services to be constructed and delivered. As part of an extremely competitive PBM industry, Citizens Rx needed a fresh and innovative way to highlight their service offerings and level the playing field. They have repeatedly proven that there are new and innovative ways to compete in the PBM world; the next step was showcasing this strength.
After gaining a full understanding of what sets Citizens Rx apart from other big industry players, we further developed their brand presence, creating a new, highly graphical website and supporting print collateral.
As a company who serves to provide the greatest value for their clients, Citizens Rx is now better positioned to tell their story in a clear, concise and effective way that will serve them well into the future.