Selected Works

Butterfly Energy Works 1 Butterfly Energy Works 2 Butterfly Energy Works 3 Butterfly Energy Works 4
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  • Butterfly Energy Works 7
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Butterfly Energy Works

Challenge

While “going green” and sustainability are notions worthy of pursuit by both individuals and corporations, the prevalent perception is that a highly efficient lifestyle, typically comes at a high price. As a true innovator in the green industry, Butterfly Energy Works wanted to communicate that sustainability can actually pay for itself through energy and efficiency savings.

Solution

“We See Energy-Saving Opportunities Others Don’t” was the underlying theme we created for this company focused on money-saving energy education and home and building audits. To help the client spread this positive message, we created a completely new corporate identity package, a web site featuring a content management system, trade show graphics, print collateral, and yard signs. The campaign immediately began to create awareness amongst St. Louis-area residential and commercial property owners who are increasingly dedicated to living and working within communities that are “sustained, renewed, and transformed.” Butterfly research has proven that this green thinking is better for the Earth – and the bottom line.