Building Works creates innovative software, allowing construction and property managers complete visibility of critical systems within building frameworks. Unfortunately, both the company and its revolutionary new product suffered from a lack of visibility within the construction and facility management industries.
We immediately went to work, rebuilding the brand by creating a new product name, a new logo, web site, and print ads. Within a year of the promotional initiative, Building Works went from operating at a loss to enjoying positive cash flow. Additionally, the Building Works DATASPHERE product set is now recognized as a standard in the architectural and building industry. As an added benefit, company executive, Ann Schwetye, is now being asked to speak at industry forums and tradeshows as a result of Building Works’ newfound success and notoriety.